FULL ECOMMERCE REDESIGN · AUTO / DTC2026
Dynamat
A 30-year benchmark brand, rebuilt from two disconnected sites into one conversion-ready Shopify store.
Read case study ↗Independent designer · Medellín, Colombia
Design with appetite.
I build thoughtful digital experiences where brand, commerce and usability meet.
SELECTED WORK · 2024—2026
Digital design, ecommerce, visual systems and the details that make a product feel inevitable.
Selected work
A few things made with care
BRAND IDENTITY + ECOMMERCE · BABY / DTC2026
ScootSuit
A nurse-founded crawlwear brand, taken from a DIY Canva look to a calm, premium identity and a Shopify store built to earn a parent's trust.
Read case study ↗BRAND IDENTITY + CREATIVE DIRECTION · HANDMADE DECOR2025
YFL Art & Decor
A handmade decor studio run by an artist and mom of three, grown from a homemade-looking mark into a boutique, editorial brand, ready for its US relaunch.
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INFORMATIONAL WEBSITE · PHARMA / NRT · CANADA2025
NEÖ
An informational website that communicates NEÖ's benefits and builds consumer trust, while operating entirely within Health Canada's strict NRT marketing guidelines.
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SITE REDESIGN + MIGRATION · TATTOO STUDIO2026
Ink & Dagger
A tattoo studio's blog-style site, rebuilt into a digital front desk where people find their style, meet the artist, RSVP to events and book a tattoo.
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WEBSITE DESIGN · HEALTH & SLEEP · DTC2024
SnoreBuds
From the client's low-fidelity wireframes and a single designed page to a complete website, with their brand style guide applied consistently across every screen.
Read case study ↗BRAND IDENTITY + ECOMMERCE · WOMEN'S HEALTH2025
OVU
A visual ecosystem built from almost nothing: the only thing the client provided was the packaging files. Every image, animation, font choice and color came after, ending in a complete identity and a website designed from a blank page.
Read case study ↗A little about me
Good design is a team sport.
I work across UX, ecommerce, brand systems and digital storytelling—connecting the big idea to the small decisions that make a product work.
01.FigmaTOOL
02.Ecommerce designCRAFT
03.Brand identityCRAFT
04.Mobile-first UXCRAFT
05.Design systemsCRAFT